Chup’s village was destroyed by a total jerk called Sultan Vinegar, who plagues the land with evil jerkiness. Chup sets out on a journey to take revenge on him, and pay him back 1,000 times over for what he did. Along the way, Chup and his traveling companions – Béarnaise, Mayonna, and Gobson – savor side-quests with new friends . . . and foes. Their far-reaching search for justice also includes magical gear to help them in harrowing scrapes. But do they have the juice to bring Sultan Vinegar down? One thing is certain: The trip is tasty indeed!
Not only is he the Founder, President and CEO of the company, Akihiro Hino is the Creative Chief of LEVEL-5 Inc.
After establishing LEVEl-5 in Fukuoka City, Japan in 1998, he has worked on multiple masterpieces such as DRAGON QUEST VIII and Whiteknight Chronicles as a developer.
He then shifted to publishing original titles, notably the PROFESSOR LAYTON series and the Ni no Kuni series.
He is also known for his unique ability to create cross-media entertainment universe, accessed through games, TV animation, toys and many more – such titles include Inazuma Eleven, Little Battlers eXperience, YO-KAI WATCH, and most recently, SNACK WORLD.
As a child, I was always playing games. Even after I grew up, I never forgot how fun and elating those experiences were. The Game & Watch series were games that stood out most in my memory. They were low-tech by today’s standards, but I remember being in awe at the fact that I could hold a “world” in the palm of my hand. Perhaps it was then that I saw a true future and potential in games.
When establishing LEVEL-5, I was set on creating games that would bring the children of today the same excitement I felt as a child. This single desire is what inspired us to start this company.
With a corporate stance that left no room for compromise, we have grown today to set even more ambitious goals. During phase 1, our entire team succeeded in working together to gain trust in an industry where we were still considered a start-up developer. In phase 2, we were recognized by players through the success of prominent titles such as DRAGON QUEST VIII. In 2007, our company entered phase 3 with the release of Professor Layton and the Curious Village. Professor Layton was the first game we handled from development through to its release. With this game, LEVEL-5 transitioned from a developer to a publisher in Japan. This transformation exponentially increased our interest in all facets of the game industry. Once we pass phase 3, we will most likely be competing with the top brands of the industry in phase 4.
Making Fukuoka (Japan) the “Hollywood of the gaming industry” through the Game Factory Friendship, as well as expanding our efforts into movie and anime production are just a few of the challenges we are pursuing. However, LEVEL-5′s main arena will remain games. That is why my fellow staff and I are going to continue the path my heart has followed since day one: the journey to becoming the “number one game brand”. I want us to be known as “the world’s best,” not for the company’s capital or scale, but for the entertainment value of our products.
President and CEO,
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