Disney Forms Unified Ad Tech Group Under Leadership Of Hulu’s Jeremy Helfand — Deadline

The technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team to be led by Hulu vet Jeremy Helfand. Streaming has become a top priority for the media company, especially in recent months as COVID-19 boosted streaming and wreaked havoc on theme parks, theatrical moviegoing and sports. The Advertising…

via Disney Forms Unified Ad Tech Group Under Leadership Of Hulu’s Jeremy Helfand — Deadline

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